Curb Appeal Strategy Package

for

Dr.  Jamison

Prepared by

Feature This… Interior Design and Real Estate Staging

Abbeville, Louisiana

(337) 652-3983

www.featurethisdotdotdot.com

We are a team of experts with decades of experience offering and performing interior and exterior transformations. We consult both locally and throughout North America, and instruct the members of the Real Estate Industry on how to elicit the most appeal from residential and commercial property. We are dedicated to facilitating an enhanced image with a judicious budget and time constraints to prepare property for market.

---------------------------------------------------------------------------------------
Dr. Jamison,

Each home has unique curb appeal challenges.

It is my understanding that this is a rental property and vacation home. The real estate rules of presentation absolutely apply, as you are marketing your home to emotionally appeal to internet shoppers who are seeking a wonderful vacation destination.
 

For this particular property, the home has several unique architectural features that could be emphasized to maximize their impact.. Our goal in preparing this report is to show exactly what steps can be taken to feature this house to appeal to a wide range of renters and far stand above the competition.  Using not just one or two curb appeal tips, but several in conjunction to coax the entire façade to sing this home’s praises to renters in photos, and again when they drive up to the house and view their vacation destination.

Our plan features those target-market hot-buttons, using an updated color scheme, and a few adjustments here and there to make this house sing it’s own praises.

                                                __________________________

The main focal point should almost always be the door. Your home is an exception. The focal point of this house is clearly the grand front porch, with its spectacular beams and rock columns. However, the rest of the house also needs to be dramatic in a supporting role to the grand porch. Consider adding shutters to some of the windows for added architectural interest, as well as a rock base for the side porch, which currently sports lattice.

This color scheme features a creamy white trim with a gray-green undertone, which will allow less grime to be noticed and offer a clean yet low maintenance appearance. The gray-green body is wonderful for a rural setting, and also allows less maintenance. Even when the house has dirt splashed up onto the siding from rain, the house will appear clean and tidy. Mildew will not be visible between seasons. The buttery yellow-green porch ceiling offers personality and contrast for the trimmed beams, and ties in with the dramatic surrounding foliage and your current landscape shrubs. Even in fall, the house will seem dressed for the season. In winter, the porch will be sunny even if the sky is not.

Both porches are clearly very desirable entertaining space, and we suggest painting the railings to match the trim and staining the deck a nice shade that compliments the stonework. It makes the space seem more sophisticated, and staining and painting woodwork helps stave off the inevitable and eventual deterioration of the natural materials. The painted railings look sharp and clean, and help balance the dramatic grand porch.

Pumping up the existing tidy landscape by adding more frequent clusters of compact flowers, along with the infusion of a creeping white flower, truly aids to funnel the eye across the entire expanse of the home. Adding rich, dark mulch helps your landscaping work harder to impress viewers, and can deter weeds and insects.

Trimming the existing bushes much shorter allows the stonework to be seen from a long distance, aiding the impression this is a special and comforting country manor.

Finally, the lawn needs some plumping. Prospective renters want to see a house that they can imagine themselves and their families enjoying. A lawn reminds people of playing catch and older kids tussling over a football. A lawn that has areas of yellowing grass shatters that fantasy. Consider fertilizing all of it, or re-seeding parts of it. You cannot underestimate the power of a large expanse of cool green grass leading up to your doorway. It is irresistible.

Strategy Plan:

Good luck on your project, and we welcome any and all feedback regarding how you felt our services have been of use to you to add curb appeal to your home. We would love to see your after-photos! We are always seeking new photos for our website, and would love to have yours posted.

Thank you for allowing us to exercise our design-muscles on your project! It’s a wonderful house with incredible potential.

Michelle Molinari

Certified Professional Stager

Feature This…Professional Real Estate Staging,  www.featurethisdotdotdot.com

Curb Appeal Consultant, www.CurbAppealforDummies.com

President, Acadiana Chapter of Real Estate Staging Professionals (RESA)